http://www.forbes.com/sites/robertwynne/2015/02/19/12-useless-public-relations-terms/
This article is a well written article in my opinion on the dangers of using incorrect terms to make yourself seem sophisticated. The article outlines terms that usually don't work. This is a good article for new people in the PR industry since it shows how to get out of a potential beginners trap.
A different angle this article could have taken is obviously using different terms besides the ones already listed.
Monday, 9 March 2015
Tuesday, 24 February 2015
Ghost Writers
In my Opinion there is absolutely nothing wrong with Ghost Writing. Provided the author is okay with the lack of credit or credit going to someone else, I think it's a great way to have works published.
As someone who is shy, and doesn't always like taking credit for accomplishments, I actually really like the idea of ghost writing as a possibility. I'm also someone who enjoys writing so it's a good way to get content out without having things backfire.
The downsides that I can potentially see happening with ghost writing is a potential for stolen content that was published without authorization to become a ghost written in the first place.
Another downside that I have experience personally is when writers change to Ghost Writers and the quality of articles or published works goes downhill. This is often due to a backlog of work needing to be done such as RL Stine and the Goosebumps novels, or sometimes by a death of an older author who passes on their works to someone else. I'm not entirely against this but there's no denying the quality would go down.
Overall I think that ghost writing is a great practice. Their are some minor potential downsides depending on what written medium your looking at but overall I think it's a good idea that has stood the test of time.
As someone who is shy, and doesn't always like taking credit for accomplishments, I actually really like the idea of ghost writing as a possibility. I'm also someone who enjoys writing so it's a good way to get content out without having things backfire.
The downsides that I can potentially see happening with ghost writing is a potential for stolen content that was published without authorization to become a ghost written in the first place.
Another downside that I have experience personally is when writers change to Ghost Writers and the quality of articles or published works goes downhill. This is often due to a backlog of work needing to be done such as RL Stine and the Goosebumps novels, or sometimes by a death of an older author who passes on their works to someone else. I'm not entirely against this but there's no denying the quality would go down.
Overall I think that ghost writing is a great practice. Their are some minor potential downsides depending on what written medium your looking at but overall I think it's a good idea that has stood the test of time.
Tuesday, 3 February 2015
Something new I learned through PR
Out of all the things I learned in my PR experience at Loyalist so far, I think the biggest for me personally has been learning event planning and organization.
I'm generally a horrible procrastinator and having so many real life situations to work on I feel has made me a better person even though I'm still working on the procrastination aspect.
The first big thing that really got me going in the early days was the United Way Sale. It was a great example of team building and teamwork as we came together and learned how to operate as a unit. Out of everything we've done this year that;s still my favorite.
This second semester has been stressful due to the large amount of separate group projects. However I feel like the United Way experience as well as learning about general event planning has been a huge help. I hope these experience help improve projects for the Legion, Film Night, Hastings County and more to help plan things out in an orderly manner.
I'm generally a horrible procrastinator and having so many real life situations to work on I feel has made me a better person even though I'm still working on the procrastination aspect.
The first big thing that really got me going in the early days was the United Way Sale. It was a great example of team building and teamwork as we came together and learned how to operate as a unit. Out of everything we've done this year that;s still my favorite.
This second semester has been stressful due to the large amount of separate group projects. However I feel like the United Way experience as well as learning about general event planning has been a huge help. I hope these experience help improve projects for the Legion, Film Night, Hastings County and more to help plan things out in an orderly manner.
Monday, 8 December 2014
Mission, Vision, Value
Mission
To gain skills and abilities to become a functioning member of the PR community. To use my experiences to learn and grow as an individual.
Vision
To be able to sustain myself and any future family I might have. To above all have a happy life.
Value
To preserve happiness and improve quality of life for myself and others.
To gain skills and abilities to become a functioning member of the PR community. To use my experiences to learn and grow as an individual.
Vision
To be able to sustain myself and any future family I might have. To above all have a happy life.
Value
To preserve happiness and improve quality of life for myself and others.
Anything PR
A very recent story in PR is Austin Texas based firm StrangeFruit PR. The hospitality focused firm recently came under fire for the companies name. In typical PR disaster fashion, the ladies responsible for the company failed to do their research. The name Strange Fruit is actually the name of a song from 30's jazz musician Billie Holiday protesting lynchings. After a ton of backlash, including arguing with people on twitter, the company shut down all social networking. As stated, research is key before doing anything.
Sunday, 7 December 2014
Great CSR Report
When I searched for CSR reports I instantly found my idea. Telus has a CSR report that matches their colorful advertising that people have loved for so long. It features the animals from the commercials and colorful diagrams and pictures to a very clear picture of what the company is all about that's very user friendly.
http://csr.telus.com/en/
http://csr.telus.com/en/
Great Brand Journalisim
A really good example of brand journalism is Red Bull and the gravity jump preformed by Felix Baumgartner. When the Australian skydiver made his now famous 2012 jump, Red Bull had it's branding all over the place throughout the event on social media their own website, TV and more. This got Red Bulls name out in full force for something that very easily became popular.
Online Media Kit
I went through several examples of media kits online. After noting that several of them were very hard to find on certain websites, I eventually settled on the good, but simple model used by the Toronto Star on their website. Unlike several of the models I looked at this was easy to find right away. It has colour in it and has the information. Above all I was swayed by the aforementioned fact that the Toronto Star made theirs easy to find and accessible.
http://mediakit.thestar.ca/online.html
http://mediakit.thestar.ca/online.html
Wednesday, 1 October 2014
Internal Communications
On Tuesday September 30 we had an in class discussion about companies with good internal communication. Although we went over several, we barely scratched the surface.
One company that has good internal communication is Nokia. With social media becoming huge, Nokia started it's own social media division in 2008. The goal was to improve communications throughout the company and to get Nokia's employees engaged. Other purposes of Nokia's expanding social media since 2008 have been to get their 125,000 employees to learn about new products form the company and to receive feedback on any potential issues.
Another company with good internal communication is London Drugs, a western Canada pharmacy/department store chain. I noticed that their practises were good while working for the company before attending school. Information was provided through e-mail, social media, and through regular meetings. Although not all the info was useful for a basic employee, the company still tried to give as much info as possible. This is an example of good, if a bit excessive, internal communications.
One company that has good internal communication is Nokia. With social media becoming huge, Nokia started it's own social media division in 2008. The goal was to improve communications throughout the company and to get Nokia's employees engaged. Other purposes of Nokia's expanding social media since 2008 have been to get their 125,000 employees to learn about new products form the company and to receive feedback on any potential issues.
Another company with good internal communication is London Drugs, a western Canada pharmacy/department store chain. I noticed that their practises were good while working for the company before attending school. Information was provided through e-mail, social media, and through regular meetings. Although not all the info was useful for a basic employee, the company still tried to give as much info as possible. This is an example of good, if a bit excessive, internal communications.
Wednesday, 24 September 2014
Reader Profile: Chris Fronzak
While some Metal bands like Metallica or Iron Maiden have found mainstream success, very few of them make more than thirty grand a year at best. An exception to this is Chris "Fronzilla" Fronzak, the lead singer if party metal band Attila. While Attila is fairly successful currently by metal band standards, Fronzak has taken it to the next level, using the success of Attila to become a successful businessman worth millions.
Fronzak's initial breakthrough was his clothing company Stay Sick. With outrageous lyrics and bright colours the line became an overnight success. The income from Stay Sick has allowed Fronzak and his family to settle in a 4 car garage mansion in Celebration Florida.
Stemming from the success of Stay Sick, Fronzak started a second clothing line, Tree Life. In addition to providing Fronzak with extra income, Fronzak improved his own reputation by planting a tree for every shirt or hat sold.
Fronzak has continued his business ventures by starting his own record label. As of this writing he is working on an iPhone app.
Business ventures like this have allowed Fronzak to live an extremely lucrative life style. The aforementioned 4 car garage is now filled with luxury SUV's and supercars including a Maserati Quatroporte, a Porshe Panmera, a Cadillac Esclade and a Mercedes G63. These cars total well over $500,000 alone.
Despite his success, Fronzak has remained humble. He posts videos on his own YouTube talking about the importance of hard work and perseverance, and encourages fans to do what they love to make money.
Fronzak's initial breakthrough was his clothing company Stay Sick. With outrageous lyrics and bright colours the line became an overnight success. The income from Stay Sick has allowed Fronzak and his family to settle in a 4 car garage mansion in Celebration Florida.
Stemming from the success of Stay Sick, Fronzak started a second clothing line, Tree Life. In addition to providing Fronzak with extra income, Fronzak improved his own reputation by planting a tree for every shirt or hat sold.
Fronzak has continued his business ventures by starting his own record label. As of this writing he is working on an iPhone app.
Business ventures like this have allowed Fronzak to live an extremely lucrative life style. The aforementioned 4 car garage is now filled with luxury SUV's and supercars including a Maserati Quatroporte, a Porshe Panmera, a Cadillac Esclade and a Mercedes G63. These cars total well over $500,000 alone.
Despite his success, Fronzak has remained humble. He posts videos on his own YouTube talking about the importance of hard work and perseverance, and encourages fans to do what they love to make money.
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| Photo courtesy of Fronzak's Twitter |
What Will I Learn?
As someone who already enjoys writing, and has already been through a very writing bevy program with radio, I'm excited for even more practice. I want to be able to write at a business level so I can use it in my future endeavours. In addition I would also like to know more about grammar, as aside from hand writing, it's what I struggle most with. Lastly while I feel like my writing is at a good level of description already I would like to improve further. In addition I would like to use the points discussed in class to have my writing reach a higher standard by the end of the year.
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