Mission
To gain skills and abilities to become a functioning member of the PR community. To use my experiences to learn and grow as an individual.
Vision
To be able to sustain myself and any future family I might have. To above all have a happy life.
Value
To preserve happiness and improve quality of life for myself and others.
Monday 8 December 2014
Anything PR
A very recent story in PR is Austin Texas based firm StrangeFruit PR. The hospitality focused firm recently came under fire for the companies name. In typical PR disaster fashion, the ladies responsible for the company failed to do their research. The name Strange Fruit is actually the name of a song from 30's jazz musician Billie Holiday protesting lynchings. After a ton of backlash, including arguing with people on twitter, the company shut down all social networking. As stated, research is key before doing anything.
Sunday 7 December 2014
Great CSR Report
When I searched for CSR reports I instantly found my idea. Telus has a CSR report that matches their colorful advertising that people have loved for so long. It features the animals from the commercials and colorful diagrams and pictures to a very clear picture of what the company is all about that's very user friendly.
http://csr.telus.com/en/
http://csr.telus.com/en/
Great Brand Journalisim
A really good example of brand journalism is Red Bull and the gravity jump preformed by Felix Baumgartner. When the Australian skydiver made his now famous 2012 jump, Red Bull had it's branding all over the place throughout the event on social media their own website, TV and more. This got Red Bulls name out in full force for something that very easily became popular.
Online Media Kit
I went through several examples of media kits online. After noting that several of them were very hard to find on certain websites, I eventually settled on the good, but simple model used by the Toronto Star on their website. Unlike several of the models I looked at this was easy to find right away. It has colour in it and has the information. Above all I was swayed by the aforementioned fact that the Toronto Star made theirs easy to find and accessible.
http://mediakit.thestar.ca/online.html
http://mediakit.thestar.ca/online.html
Wednesday 1 October 2014
Internal Communications
On Tuesday September 30 we had an in class discussion about companies with good internal communication. Although we went over several, we barely scratched the surface.
One company that has good internal communication is Nokia. With social media becoming huge, Nokia started it's own social media division in 2008. The goal was to improve communications throughout the company and to get Nokia's employees engaged. Other purposes of Nokia's expanding social media since 2008 have been to get their 125,000 employees to learn about new products form the company and to receive feedback on any potential issues.
Another company with good internal communication is London Drugs, a western Canada pharmacy/department store chain. I noticed that their practises were good while working for the company before attending school. Information was provided through e-mail, social media, and through regular meetings. Although not all the info was useful for a basic employee, the company still tried to give as much info as possible. This is an example of good, if a bit excessive, internal communications.
One company that has good internal communication is Nokia. With social media becoming huge, Nokia started it's own social media division in 2008. The goal was to improve communications throughout the company and to get Nokia's employees engaged. Other purposes of Nokia's expanding social media since 2008 have been to get their 125,000 employees to learn about new products form the company and to receive feedback on any potential issues.
Another company with good internal communication is London Drugs, a western Canada pharmacy/department store chain. I noticed that their practises were good while working for the company before attending school. Information was provided through e-mail, social media, and through regular meetings. Although not all the info was useful for a basic employee, the company still tried to give as much info as possible. This is an example of good, if a bit excessive, internal communications.
Wednesday 24 September 2014
Reader Profile: Chris Fronzak
While some Metal bands like Metallica or Iron Maiden have found mainstream success, very few of them make more than thirty grand a year at best. An exception to this is Chris "Fronzilla" Fronzak, the lead singer if party metal band Attila. While Attila is fairly successful currently by metal band standards, Fronzak has taken it to the next level, using the success of Attila to become a successful businessman worth millions.
Fronzak's initial breakthrough was his clothing company Stay Sick. With outrageous lyrics and bright colours the line became an overnight success. The income from Stay Sick has allowed Fronzak and his family to settle in a 4 car garage mansion in Celebration Florida.
Stemming from the success of Stay Sick, Fronzak started a second clothing line, Tree Life. In addition to providing Fronzak with extra income, Fronzak improved his own reputation by planting a tree for every shirt or hat sold.
Fronzak has continued his business ventures by starting his own record label. As of this writing he is working on an iPhone app.
Business ventures like this have allowed Fronzak to live an extremely lucrative life style. The aforementioned 4 car garage is now filled with luxury SUV's and supercars including a Maserati Quatroporte, a Porshe Panmera, a Cadillac Esclade and a Mercedes G63. These cars total well over $500,000 alone.
Despite his success, Fronzak has remained humble. He posts videos on his own YouTube talking about the importance of hard work and perseverance, and encourages fans to do what they love to make money.
Fronzak's initial breakthrough was his clothing company Stay Sick. With outrageous lyrics and bright colours the line became an overnight success. The income from Stay Sick has allowed Fronzak and his family to settle in a 4 car garage mansion in Celebration Florida.
Stemming from the success of Stay Sick, Fronzak started a second clothing line, Tree Life. In addition to providing Fronzak with extra income, Fronzak improved his own reputation by planting a tree for every shirt or hat sold.
Fronzak has continued his business ventures by starting his own record label. As of this writing he is working on an iPhone app.
Business ventures like this have allowed Fronzak to live an extremely lucrative life style. The aforementioned 4 car garage is now filled with luxury SUV's and supercars including a Maserati Quatroporte, a Porshe Panmera, a Cadillac Esclade and a Mercedes G63. These cars total well over $500,000 alone.
Despite his success, Fronzak has remained humble. He posts videos on his own YouTube talking about the importance of hard work and perseverance, and encourages fans to do what they love to make money.
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| Photo courtesy of Fronzak's Twitter |
What Will I Learn?
As someone who already enjoys writing, and has already been through a very writing bevy program with radio, I'm excited for even more practice. I want to be able to write at a business level so I can use it in my future endeavours. In addition I would also like to know more about grammar, as aside from hand writing, it's what I struggle most with. Lastly while I feel like my writing is at a good level of description already I would like to improve further. In addition I would like to use the points discussed in class to have my writing reach a higher standard by the end of the year.
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